In-Depth Review of Selzy: Features, Pricing, Alternatives

If you’re looking for genuine and comprehensive reviews of an email automation tool, you have come to the right place. There are many email automation tools available. Selzy is one of the popular email marketing platforms. 

In this article, we’ll provide an in-depth review of Selzy. It will provide a broad overview of its features, pricing, and alternatives so that you can make an informed decision. Whether you’re a business owner, entrepreneur, or tech enthusiast, Selzy is essential for staying current with the latest email marketing platforms.

In-Depth Review of Selzy

What is Selzy

Selzy is a sophisticated and feature-rich email marketing platform. It has received high praise for its strong features. The platform’s design is user-friendly and has a drag-and-drop email builder. It offers a variety of goal-oriented templates, making email creation easier.

Thorough campaign monitoring tools, like click maps and reports, offer valuable insights. These insights enable data-driven decisions based on campaign performance.

Additionally, Selzy’s analysis tools review different elements to improve campaign effectiveness. Users appreciate its flexibility for lead generation with responsive sign-up forms. It also provides bulk email services and an SMTP API for various email needs.

Why Choose Selzy for Email Marketing?

There are many email marketing platforms available today, but Selzy stands out for its intuitive interface, robust features, and competitive pricing. Selzy offers an intuitive, user-friendly platform with powerful tools for email marketing. Its drag-and-drop email builder and customizable templates simplify the email creation process. 

Advanced features like automation, A/B testing, and audience segmentation enhance campaign effectiveness. Selzy’s bulk email service and integration options support businesses of all sizes. Real-time analytics and reports provide insights for data-driven decisions.

With affordable pricing plans and a free tier, Selzy ensures accessibility while meeting various marketing needs. Let’s dive into the core features that make Selzy a preferred choice for marketers.

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Easy Start Features of Selzy

1. Email Design & Creation

Creating stunning emails is one of the primary functions of any email marketing platform. Selzy excels in this area with powerful, user-friendly tools.

AI Email Builder

Selzy’s AI Email Builder allows users to craft professional emails quickly, even if they have no coding experience. With over 140+ responsive templates to choose from, you can create engaging emails that align with your brand’s aesthetic.

Responsive Emails

All emails created on Selzy are optimized for both desktop and mobile screens. You can create a separate version tailored for mobile devices to enhance customer experience.

AI Email Generator

Need help with email content? Selzy’s AI Email Generator helps you craft compelling subject lines and calls-to-action (CTAs) that drive conversions. This feature ensures your emails are visually appealing and effective in communicating.

2. Sending Emails & Analytics

Once your emails are designed, the next step is sending them to your subscribers and tracking their performance.

Email Analytics

Selzy provides a range of analytics tools to measure the success of your email campaigns. From open rates and click-through rates to more detailed insights with clickmaps, you can see exactly which parts of your email perform best.

Bulk Email Service

Need to send mass emails? Selzy allows you to send up to 1500 emails per month for free or scale up for larger volumes. With a 99.8% deliverability rate, your emails will reach your audience reliably.

Drip Email Marketing Campaigns

Automate your email marketing with drip campaigns. These campaigns guide your audience through a customer journey. Start by welcoming new subscribers to make them feel valued. Then, send reminders about abandoned carts to encourage them to complete their purchases. This approach enhances engagement and boosts conversion rates effectively.

Email Marketing Dashboard

Selzy’s visual email dashboards make it easy to track and interpret your campaign performance in real time. This allows you to adjust your strategy based on the data.

Email Blast Service

For more aggressive outreach, Selzy offers a free email blast service that lets you send up to 15,000 emails to 1,000 contacts each month.

3. Engagement & Customization

Customization and engagement are key to email marketing success. Selzy provides multiple tools to make sure your emails feel personal and relevant.

Personalization

Selzy’s personalization features let you insert your subscriber’s name into emails, segment your audience based on their behavior, and even send birthday offers. This personal touch can significantly boost open rates and click-through rates (CTR).

Email Deliverability

One of the most important aspects of email marketing is ensuring that your emails actually reach your audience. Selzy’s 99.8% deliverability rate, backed by its dedicated IP feature, helps guarantee that your emails don’t end up in spam folders.

Dedicated IP

Having a dedicated IP address allows you to protect your sender’s reputation, ensuring that your email campaigns aren’t affected by other users sharing the same IP.

4. Forms for Audience Growth

Growing your email list is essential for a successful email marketing strategy. Selzy offers two types of forms to help you collect more contacts.

Subscription Forms

Selzy’s subscription forms can be embedded directly onto your website and customized to fit your brand. These forms are responsive and can be set up in minutes.

Pop-Up Forms

Boost your sign-up rates with Selzy’s pop-up forms. With 25+ stunning templates, these pop-ups are easy to create and work beautifully across all devices.

5. Email Verifier for Better Deliverability

Selzy’s email verifier helps ensure that your email list is clean and up-to-date. Removing invalid or inactive email addresses can improve your deliverability rate and avoid bouncing emails.

Advanced Features of Selzy

Selzy’s advanced features go beyond traditional email marketing by integrating chatbots and other automation tools.

1. Chatbots 

Chatbot Builder

Engage with your customers 24/7 using Selzy’s chatbot builder. Set up automated responses to common questions, notifications, and more. This feature is included with Selzy’s Standard plan at no additional cost.

Telegram Chatbot Software

In addition to standard chatbots, Selzy also offers a specialized Telegram chatbot. This allows you to automate customer communications on the popular messaging platform.

Chatbot Automation

Selzy’s chatbot automation tools streamline your workflow by allowing you to manage all your automated chats in one intuitive interface.

2. Integration & Support

Selzy integrates with various platforms, making it easy to connect your email marketing with other tools you’re already using.

Integrations with Other Platforms

Selzy supports integrations with CMS, CRM, and eCommerce platforms, enabling seamless data sharing and enhanced marketing automation.

Email Autoresponder

Automate follow-up emails with Selzy’s autoresponder feature. Whether you’re sending welcome emails or promoting special offers, this tool ensures your subscribers always get timely responses.

API for Developers

Selzy offers a robust API that developers can use to create custom integrations, manage contact lists, and more.

3. Sending Emails & Analytics

Email Marketing Automation

Take your email marketing to the next level with Selzy’s automation tools. Set up triggers based on user behavior, automate follow-ups, and create entire workflows to guide your customers through every stage of their journey.

Transactional Emails for Critical Communications

When it comes to important communications like order confirmations or password resets, Selzy’s transactional email service ensures fast and reliable delivery. You can send up to 50,000 emails per hour with the SMTP API or use the Web API for larger campaigns.

4. Engagement & Customization Tools

Selzy offers several advanced tools to help you better engage with your audience.

Segmentation

With over 70 segmentation criteria, Selzy allows you to target your audience with precision. You can create segments based on demographics, behaviors, interests, and more.

A/B Testing

Not sure which email version will perform better? Use Selzy’s A/B testing feature to compare different subject lines, content, or send times to find the optimal approach.

Triggered Emails

Set up automated email responses triggered by customer actions, such as making a purchase or abandoning a cart. This keeps your brand top-of-mind at key moments in the customer journey.

Email Workflows

Create visual email workflows with Selzy’s drag-and-drop editor. These workflows allow you to automate complex customer journeys and ensure that your emails are sent at the right time.

Pros and Cons of Selzy

Pros:

• Selzy does offer a comprehensive free plan, though it’s limited in features compared to paid plans.
• It has anti-spam tools and delivery optimization, which are helpful.
• The interface is user-friendly, especially for beginners.
• 24/7 customer support is a notable advantage.
• Selzy’s pricing is competitive.

Cons:

• Selzy currently lacks support for multiple languages.
• Its integration options are somewhat limited.
• Customization options for sign-up forms are more basic than advanced.

Pricing Plan of Selzy

Selzy’s pricing plan is based on the Contact lists it provides. The contact list starts from 100 to 5,00,000 on different pricing plans. You have to pay more to increase your contact list.

Monthly: The monthly pricing plan of Email for 100 contact lists is as follows:

• Free: $0/month
• Lite: $7.5/month
• Standard: $10/month
• Full Service: $100/month

Annually: The Annual pricing plan of Email for 100 contact lists is as follows:

• Free: $0/month
• Lite: $5.25/month
• Standard: $7/month
• Full service: $100/month

Benefits of Selzy for E-commerce

Selzy simplifies email campaigns with its drag-and-drop email builder feature. Its customizable templates allow businesses to create visually appealing and personalized emails. eCommerce businesses can particularly benefit from Selzy’s features like abandoned cart emails, triggered product recommendations, and transactional email services. These tools help increase conversions and improve customer retention.

Automated email sequences help nurture customer relationships, improving retention rates. Audience segmentation targets specific groups, increasing campaign relevance and engagement. Detailed analytics offer insights into open rates, clicks, and performance metrics. Bulk email capabilities make it easy to reach large audiences efficiently. Selzy integrates smoothly with eCommerce platforms, streamlining marketing processes and customer outreach. 

Some Alternatives Email Marketing tools of Selzy

ConvertKit

ConvertKit is a flexible marketing platform designed for creators like artists and bloggers. It provides tools for email marketing, website creation, and selling digital products. Creators can sell items like eBooks and courses through the platform without needing another eCommerce site.

For email marketing, ConvertKit allows users to create custom emails with templates or plain text. The design options might not be as extensive as other platforms. However, the focus is on keeping things simple and ensuring emails look clean and responsive. Users can also build opt-in lists using customizable forms and landing pages.

Features:

• WYSIWYG email editor for easy content creation.
• Automated response campaigns and marketing automation tools to manage sales funnels.
• Audience segmentation for personalized engagement.
• Extensive template collection for email and landing pages.

Price: ConvertKit offers 2 different pricing plans based on your Email Subscriber list.

Monthly: For 1000 Email subscribers, 

• Free: $0/month
• Creator: $29/month
• Creator Pro: $59/month

Yearly: For 1000 Email subscribers, 

• Free: $0/month
• Creator: $25/month
• Creator Pro: $50/month

MailChimp

Mailchimp is a cloud-based email marketing tool for businesses of all sizes. It is known for its strong email automation features. These tools help businesses target customers based on their behaviors and preferences.

Mailchimp includes various features like email templates and detailed analytics. It connects easily with popular eCommerce platforms, allowing for seamless integration. Users can access advanced reports on their mobile devices, making it convenient.

Additionally, Mailchimp lets users create audience segments for targeted marketing. This helps businesses reach the right people with their marketing efforts.

Features:

• Dashboard
• Segmentation
• A/B testing
• Marketing Automation
• Analytics and Reporting
• Integrations
• Email Builder

Price:

Email Marketing platform Plan

• Free: Starts at $0/month
• Essentials: Starts at $6.50/month
• Standard: Starts at $10/month
• Premium: Starts at $175/month

Websites and Commerce Plan:

• Free: Starts at $0/month
• Core: Starts at $10/month
• Plus: Starts at $29/month

Transactional email:  

Transactional email plans are mainly designed for developers. This plan offers based on Blocks. Each block is a credit for 25,000 emails. 

• 1 to 20 blocks: $20/block
• 21 to 40 blocks: $18/block
• 41 to 80 blocks: $16/block 
• 81 to 120 blocks: $14/block 
• 121 to 160 blocks: $12/block 
• 161+ blocks: $10/block 

Brevo

Bravo is an advanced email marketing tool, especially for online stores. It connects with platforms like Shopify and WooCommerce. This integration helps automate email campaigns based on what customers do. Brevo allows users to create emails with customizable templates, making them look great.

It also offers advanced analytics to see how campaigns perform. Other features include automated workflows, A/B testing, and tools for audience segmentation. These tools help businesses engage their audience and increase sales.

Features:

• Email marketing
• SMS marketing
• WhatsApp campaigns
• Live chat
• Chatbot
• Phone
• Automation
• Signup forms
• Facebook ads
• Landing pages

Price:

Marketing platform: 

• Free: $0/month
• Starter: Starting from $9/month
• Business: Starting from $18/month
• Enterprise: contact with them

AWeber

AWeber is a well-known email service provider (ESP) with easy-to-use features. It has a simple drag-and-drop email builder and automated workflows. This makes email marketing easy for both beginners and experienced marketers.

The platform includes various automation tools to set up workflows. This saves time and ensures subscribers get relevant content on time. AWeber also offers tools to create landing pages, with many templates available.

Features:

• Effortless Email Design
• Drag and drop editor
• Automated Email Management
• Enhanced Engagement and Results
• Email templates
• Landing page builder

Price: AWeber has 2 different pricing plans based on your Subscribers.

Monthly: Monthly plan for 0 to 500 subscribers.

• Free: Start at $0/month
• Lite: Start at $15/month
• Plus: Start at $30/month
• Unlimited: Start at $899/month

Annually: Annual plan for 0 to 500 subscribers.

• Free: Start at $0/month
• Lite: Start at $12.50/month
• Plus: Start at $20/month
• Unlimited: Start at $899/month

MailerLite

MailerLite is a flexible and affordable email marketing service. It offers features beyond simple email blasts. Users can create and manage campaigns, automate onboarding, and design landing pages.

The service is easy to use without unnecessary complications. Its user-friendly editor simplifies content creation, making the setup straightforward. With a solid free plan and low-cost paid options, it suits organizations of all sizes.

Features:

• Email marketing service
• Automation
• Newsletter editors
• Website builder
• Create a blog
• Email verifier
• Create landing pages

Price: MailerLite has 2 different pricing plans based on your Subscribers.

Monthly:

• Free: Start at $0/month
• Growing Business: Start at $10/month
• Advanced: Start at $20/month
• Enterprise: Contact with them

Yearly:

• Free: Start at $0/month
• Growing Business: Start at $9/month
• Advanced: Start at $18/month
• Enterprise: Contact with them

Frequently Asked Questions

Final Thought

The Selzy Review highlights its user-friendly interface and effectiveness as an email marketing tool. It has important features like segmentation and automation for targeted messaging. Selzy offers strong analytics that provide insights into campaign performance.

While it may not meet the needs of businesses with complex integrations, it is an affordable and simple solution. Companies can enhance their email marketing efforts without dealing with complexity or high costs.